
Constructs are unobservable or latent factors that are represented by multiple variables. These equations depict all of the relationships among constructs (the dependent and independent variables) involved in the analysis. It examines the “structure” of interrelationships expressed in a series of equations, similar to a series of multiple regression equations. is a family of statistical models that seek to explain the relationships among multiple variables simultaneously. WHAT IS SEM Structural Equations Modeling. When the constructs of interest can be measured with limited ambiguity (such as price or weight),there are unique advantages to SEM over linear regression in that SEM allows the creation and estimation of models with multiple dependent variables and their interconnections at the same time (Gefen et al., 2011) Variables are theoretical constructs that cannot be measured directly (such as beliefs, intentions, and feelings) they could only be measured indirectly through those characteristics we attribute to them.

Mostafa Rasoolimanesh School of Hospitality, Tourism, and Events Taylor’s University 11th June – 2nd July, 2020 Partial Least Squares - Structural Equation Modeling (PLS - SEM) Using SmartPLS 3.0 Associate Professor Dr.
